Friday, January 20, 2012

6:30 pm to 8:30 pm
President’s Reception
All CAPS Members and spouses/partners welcome!

Come out and Meet our 2012 National President David Gouthro, CSP.
Please join your CAPS Calgary 2012 President I.J. McIntyre, and your 2012 CAPS Calgary Board, at our annual get together to honour the 2012 CAPS National President David Gouthro, CSP. Come mingle with your CAPS Calgary Chapter members and also enjoy meeting our January 21^st guest speaker: Tim Gard, CSP, CPAE.

Fee:
$20.00 per person for light dinner served appetizer style and beverages
(includes 1 beer or wine drink).
Online registration and payment required by Wednesday, January 18^th. 

Location:
Home of Brian Lee, CSP
45 Slopes Road SW
For a map and access directions click here.
Phone: 403-240-0439

For More Information:
Email or call I.J. McIntyre at ij@queenage.com or 403.669.6851

Looking forward to seeing you at this special event to kick-off 2012!

Experience the “Degree of Difference” and Get  an Energy BOOST

Linda Edgecombe, CSP, Hall of Fame Inductee

Best Selling Author and Award Winning Speaker

Throughout my speaking career, I have been shifting and changing in small “degrees” to better myself as a person in and outside of the business. This small strategy has helped me grow and allowed me the opportunity to make a difference, in my business success, with my clients and in the world.  I have gained knowledge, ideas and inspiration along the way that is easily shared with others. My message is entertaining, real, thought provoking and life altering as I get people to consider what they are doing in their own life to be different, make a difference, and to move towards a fulfilling life while making a commitment to taking small steps to achieve their goals.

Having built my career on making people laugh and lighten up while learning how to become highly successful and balanced in all parts of their work and home lives, I know that I can provide an outstanding opportunity for you to shift your speaking business too.

Keynote: The Degree of Difference – Small Steps to Becoming Resilient, Energized and Engaged In and Outside of your Business

“How to Vlog and Use Video Testimonials to Grow Your Business and Reputation World-Wide”

Peter Temple

Google loves video. More importantly, our customers love video! Great video is powerful and it has become the new way to communicate effectively for increasing our credibility or showing our products in action. And what would be the power of capturing short, to-the-point customer testimonials?

Video blogging, sometimes shortened to vlogging is a form of web television. Entries often combine embedded video or a video link with supporting text, images, and other metadata.

During this session, Peter will show you how to shoot, edit, and put a short video on your site in under 30 minutes. He’ll also explore all the do’s and don’ts of effective video blogging and show you how to collect short video testimonials at the end of each presentation you do.

You will learn:

• Everything you need to start Vlogging…literally!
• How to structure your message so people want to watch it.
• The difference between embedding and linking video and what this means.
• How to upload to your own YouTube channel and embed video clips on your site quickly and easily.
• Top tips to look your best on camera that you need to know.
• How to choose the best camera.
• What microphone to use and why.
• Why lighting and sound are more important than anything else.
• The importance and know-how of getting and using spectacular video testimonials to leverage your connect-ability.
• And much more!

Bill Cates, CSP, CPAE (via Skype)

Get More Speeches & Sell More Products by Building a Referral-Based Business

For the past 6 years, Bill Cates, CSP, CPAE, has produced  revenues of  over 1 million dollars through speaking and related  products and services.  Every presentation he books is either a repeat client or from a referral. He hasn’t sent our marketing mailings or made cold calls for speeches in over a decade.

Bill will show you how to:

• Develop the right beliefs and awareness necessary to build a referral-based business. You may have limiting beliefs that are sabotaging your ability to get more referrals.
• Enhance your referability to get referrals for speaking, coaching, consulting, and product sales without even asking for them. Simple, but critical things you must do to raise your Referability Factor™.
• Create a reputation for yourself in a niche market that you can leverage for more referrals and strategic alliances. Your reputation acts as a magnet – draw new business and strategic alliances to you.
• Form strategic alliances that will generate more sales in all corners of your business. CAPS members, NSA members, and many others can be a great resource for new business.
• Ask for Referrals without Begging or Pushing.  Yes! There is a way to ask clients for referrals without looking like an over aggressive life insurance agent. Bill will tell you how!

Bill will show you the vision of what’s possible and give you concrete strategies and tactics you can implement to have an immediate impact on your business.  You don’t want to miss this practical, results-producing session.

Bill Cates is a 20-year member of NSA, president of Referral Coach International and he served as chair of NSA’s monthly audio CD, Voices of Experience in 2010-2011.  He is the author of four books and numerous audio and video programs. Approximately 50% of his revenue comes from speaking. The remainder comes from eight different revenue sources. He has a thriving business and recently presented at the Million Dollar Round Table.

Ernest Barbaric, Digital Marketing Strategist

Social Media: A Speaker’s Secret Weapon: If You Have a Great Plan!

Social Media offers a tremendous opportunity for professional speakers. We are now able to easily shape and mold our brand, connect with ideal clients and use online channels to maximize sales and develop new business opportunities.

You will learn how to leverage your social media presence into a specific ROI plan that creates solid business growth. Having worked in the digital marketing industry for over 12 years, Ernest will share how his social media efforts create consulting and speaking engagements on a regular basis. Ernest will focus on 2 specific social media  foundations and go deeper into the how-to’s especially for speakers:

1. Turn social media into an effective sales tool by designing your own “Engagement Map”.
2. Blog like a Pro. A step by step method that gets you noticed, published and booked.

You will also have an opportunity to get your specific social media questions answered by an experienced professional. After this session you will be able to effectively orchestrate your social media presence to generate new business as well as make your blog a powerful marketing asset.

Ernest is a trusted authority on social media strategy. He works with organizations to increase market share, launch new products and connect with their ideal customers. His insights come from over 12 years of direct experience both as a founder of social networks and a marketing strategist. His work on engagement triggers is currently being adopted by Mount Royal University where he is also developing a full social media certificate program. You can find Ernest on Twitter at @ebarbaric or online at www.ernestbarbaric.com  http://www.ernestbarbaric.com 

December 17, 2011

Peter Temple

“How to Vlog and Use Video Testimonials to Grow Your Business and Reputation World-Wide”

Google loves video. More importantly, our customers love video! Great video is powerful and it has become the new way to communicate effectively for delivering our credibility or showing our products in action. And what would be the power of capturing short, to-the-point customer testimonials?

Video blogging, sometimes shortened to vlogging is a form of web television. Entries often combine embedded video or a video link with supporting text, images, and other metadata.

During this session, Peter will show you how to shoot, edit, and put a short video on your site in under 30 minutes. He’ll also explore all the do’s and don’ts of effective video blogging and show you how to collect short video testimonials at the end of each presentation you do.

You will learn:

• Everything you need to start Vlogging…literally!
• How to structure your message so people want to watch it.
• The difference between embedding and linking video and what this means.
• How to upload to your own YouTube channel and embed video clips on your site quickly and easily.
• Top tips to look your best on camera that you need to know.
• How to choose the best camera.
• What microphone to use and why.
• Why lighting and sound are more important than anything else.
• The importance and know-how of getting and using spectacular video testimonials to leverage your connect-ability.
• And much more!

Creating Systems to Put You Center Stage!
Ruby Newell-Legner, CSP

Ruby wowed them on the Main Stage at NSA as she challenged attendees to raise the bar in terms of our professional interactions with our clients. Now Ruby is coming to Calgary!
Learn how Ruby has become a celebrity in her niche market and how you can too
Find out how to get referrals and testimonials with one simple technique
Learn how to avoid cold calling and still get booked
Review strategies for planning your presentations to plant subliminal seeds that
make audience members want to hire you
Develop systems to improve your efficiency
Learn strategies for becoming a hero to every meeting planner

The Power of You:  The CLOSET DIVA’S Top Tips: Dressing for Success for the Professional Speaker! Janise Flinkman

Is your personal image working for you or working against you? You might not even know! Image management is all about how our external appearance affects how we act, feel, and think, as well as how others respond to us. You will leave absolutely knowing how to build a “power wardrobe” that opens doors for you professionally for years to come! Imagine how much better you could feel, then speak and sell with some professional advice just for professional speakers!

For over 5 years now, Janise Flinkman, the “CLOSET DIVA”, has been helping men & women learn how to dress and to refine their personal image in a way that helps brings them an advantage to their personal and professional success. Janise spent many years in management in marketing & communications in both corporate & non-profit organizations before taking her image consultant training at the Conselle Institute of Image Management in Utah. Janise has appeared on Global & CityTV, has been interviewed on radio, featured in the Calgary Herald, and authored several articles.

Your CAPS Calgary Host and Your 2012 CAPS Calgary President – Elect : I.J McIntyre

Speaking Mastery in Motion: What Does it Take?
Peter Legge, O.B.C., LL.D. (HON.), D.Tech., CSP, CPAE, HoF

Did you know that 80 percent of the professional speakers who were in the business 10 years ago are no longer in the business? Where do you fit in? Peter Legge is considered one of North America’s speaking legends who understands mastery.

Toastmasters International voted Peter a “Golden Gavel Award Winner” and “Top Speaker in North America” and both the National Speakers Association and the Canadian Association of Professional Speakers have inducted him into the Speakers Hall of Fame. Peter knows what it takes to excel in the speaking business beyond the obvious, the average and the basics.

What can you expect?

• Watch a master in motion. Learn from a world-class award winning speaker by simply watching a masterful performance;
• You’ll witness how Peter introduces his stories to make solid memorable points;
• Understand the use of ‘timing’, ‘positioning’ and the very best in platform mechanics;
• Observe and find out how Peter creates humour to connect;
• Learn how Peter prepares for his speeches in order to create a memorable experience every time…and how he creates a solid follow-up system to keep loyal clients for life.

Peter Legge is an inspiration to anyone who meets him. He lives his life dream as an internationally acclaimed professional speaker, a bestselling author who has published 14 books, and as Chairman & CEO of the largest, independently owned magazine publishing company in Western Canada – Canada Wide Media Limited.

In 2005, Peter was presented with The Nido Qubein Philanthropist of the Year Award, and in 2008, The Order of British Columbia, the province’s highest award was presented to Peter for his life-long commitment to serving the community.

Branding Your Brilliance: Proven Strategies to Promote Your Business, Products & Ideas!
Roger Grant

A unique, captivating brand is a powerful asset for any business.  With a solid brand, you can command attention, shorten your sales cycle, supports higher fees and nurture customer loyalty.

Learn Roger’s proven strategies for effective branding:

1. How to give your brand a compelling appeal;
2. The best words to use to grab attention and be remembered;
3. Potentials and pitfalls of branding by topic;
4. Should you base your brand on your personal name or your company name?
5. Brand ideas especially for the platform;
6. How to ensure your Social Media efforts bolster your brand and don’t damage it!

Roger Grant is a veteran corporate branding consultant and a long time member of CAPS.

He is the Chief Brand Strategist and President of Identicor Marketing, a firm that specializes in creating brand identities for companies, products, technologies and professional speakers.

A former journalist, radio newscaster and ski instructor, Roger is also the publisher of the monthly e-newsletter Brandscapes.

YOUR MC – CoraMarie Clark

http://www.thetoothfairyspeaks.com/

The Essence of Peak Performance in 2011 and Beyond: 70 Seconds to Seven Figures!

Vince Poscente, CSP, CPAE, HoF

Vince uses a specific formula to WOW audiences around the world. The first 70 seconds of your presentation directly impacts your bottom line. You will also learn what you do after your first 70 seconds with Vince’s proven formula. Specifically you will learn:

• How to design an opening your audience will never forget;
• What your audience needs to experience in order to be fully engaged;
• How speaker demo videos are – so last decade;
• The mistakes many speakers make that inadvertently turn off audiences, meeting planners and bureaus;
• The essential formula for branding that will make your phone ring, will book you more sales and create more speaking referrals!

Vince Poscente knows a little something about focus, commitment, and defying the odds. At age 26, he decided to take up speed skiing and pursue it competitively. Only 4 years later, he was vying for Gold in the Winter Olympics.

An internationally sought after speaker and consultant, Vince was recently the opening keynote presenter at the NSA convention in the US. He is a master presenter, has received the Speaker Hall of Fame in both Canada and the USA, is a New York Times Best Selling author and he is a proud Calgarian who’s ‘coming home’ to share and inspire us ‘awl!

Here’s How I… Got My CSP!

Michelle Cederberg, CSP

PLUS…A Silent Auction with Your EMCEE,

Brian Lee, CSP

SPECIAL AFTERNOON SESSION!

Unleash the Power of Webinars for Your  Speaking Business: Learn Secrets of Success for Virtual Presentations and Tips for Generating Revenue

Dr. Sarah Eaton

click here to register

“MOOLALA:  A new approach to getting a handle on your money”

Do you ignore your financial advisor’s calls?  Are you passionate about landing big speaking gigs, but oblivious to what happens to your fees once they’re in your bank account?  Do you have a feeling that there is more you could be doing to make the most of your money?  If so, you might be a smart speaker who sometimes does dumb things with your money.

Join us on Saturday, June 18, 2011 where you will learn to:

• Identify the key mistakes you’re making with your money.
• Create a simple plan to correct those mistakes quickly, and without requiring you to make personal finance your new hobby.
• Get clarity on what you need to know and what you don’t to enable you to make more informed choices about your money.
• Become more confident in talking about personal finance, removing the taboos that surround it.

This keynote presentation will help you:

• Create financial goals that are inspiring to you and connected to what you want in life.
• Address the consequences of behaviour that isn’t working for you in the area of money.
• Understand the importance of vigilance around investment performance.
• Determine the optimal level of complexity you need to achieve your financial goals.
• Develop your ability to talk about money with friends and family so you can support each other in getting what you want.

Program Highlights:

• Understand the four key reasons why smart people do dumb things with their money.
• Identify how your family upbringing impacts how you manage your money as an adult.
• Create a new context for money that is both actionable and inspiring to you.
• Learn to calculate if your investments are doing better or worse than the benchmark index and why that matters.
• Assess your current financial advisor to see if you’re getting your money’s worth and what to do if you’re not.
• Practice some easy conversation starters to engage your friends and family in the topic of financial well-being.

About the Speaker

Bruce Sellery is the Founder of Moolala, a personal finance training company focused on inspiring people to get a handle on their money. His first book, “Moolala: Why smart people do dumb things with money (and what you can do about it)”, is a national bestseller published by McClelland & Stewart.  He has appeared on CNN, MSNBC, CBC, Citytv and is a regular contributor on Canada AM.  Bruce spent a decade with CTV’s Business News Network, as an anchor based in Toronto and as BNN’s Bureau Chief in New York.  Prior to his move to broadcasting, he was a brand manager at Procter & Gamble.  Visit his website at www.moolala.ca.

Get Them Hooked to Get You Booked: The No Brainer Approach to Exciting the Brains in Your Audience

Scott Halford, CSP

If you’re not getting your audience’s brains to literally burst every time you speak, you’re leaving dollars on the table.  Neuro-behavior expert, Scott Halford, CSP gives tips and tricks to give the brain kicks when you speak. Don’t miss this must-see program from one of NSA’s masters. Your brain will be glad you did.

Scott is an Emmy Award® winning television documentary writer and producer and author of the bestselling book: Be a Shortcut: The Secret Fast Track to Business Success. He is the Brainy Business featured columnist for Entrepreneur Magazine online. He has been an active member of NSA and NSA/Colorado for 20 years and currently serves on the NSA Board of Directors as Treasurer. His mother thinks he’s more famous than he actually is.

Your Emcee for the Morning Tim Breithaupt

http://www.spectrain.com/

What’s Your Problem?

Michel Neray

What’s Your Problem? Your value as a service provider is directly related to the problem you solve. Pretty obvious, right? If you solve big problems, you have high value; little problems, low value.

But if the problem you claim to solve is that same problem that everyone else in your field claims to solve, you’re not doing anything to differentiate yourself — and you’re the one with a problem; a positioning problem.

The Essential Message approach is all about discovering the problems and challenges you are uniquely qualified to solve and passionately driven to solve. The result is a stronger differentiation and a higher value positioning in the market.

Michel’s ‘Meet the Pros’ session at NSA this year in Orlando was attended by a new NSA member as well as by an established speaker who was on main stage at NSA three years ago. Both found the first round so valuable, they stayed for the second round. (And they weren’t the only ones!) This is a customized program that Michel has put together for NSA and CAPS chapters.

You’ll learn:
•    the difference between category challenges and differentiating challenges
•    how to identify the unique challenge you solve
•    the 5 layers of differentiation – the deepest layer is where you dig out your best signature stories!

Michel Neray has over 25 years of experience as an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive. Since creating The Essential Message® in 2003, Michel has helped thousands of independent professionals and entrepreneurs as well as growing corporations find a better way to differentiate, position and brand themselves.

Expertise to the Power of Eloquence: Position and Leverage Yourself with Credibility

Mark Sanborn, CSP, CPAE

When we wanted to tackle the topic of creating and ensuring our levels of ‘expertise’ in the speaking profession, there was only one name that came to mind: Past NSA President Mark Sanborn, CSP, CPAE who’s theme while he was President was Expertise to the Power of Eloquence.

Mark is a critical thinker and he spear-headed the task force on creating NSA’s first ever White Paper. It was on expertise and it was extreamly well received; it changed the way professional speakers do business in terms of creating much needed credibility and trust with our clients.

Knowing this, Mark believes there are two potential dilemmas facing any professional speaker:

1. Having the expertise, but not communicating it well.

2. Being an effective communicator without expertise.

Either can be deadly to a career.

You will learn about how to develop and share your expertise, how to position your expertise and why this is critical to your long term success.

Mark is the president of Sanborn & Associates, Inc., an idea lab for leadership development.  Leadershipgurus.net lists Mark as one of the top 15 leadership experts in the world. In addition to his experience leading at a local and national level, he has written or co-authored 8 books  and is the author of more than two dozen videos and audio training programs on leadership, change, teamwork and customer service. He has presented over 2000 speeches and seminars in every state and 10 foreign countries. Mark is a member of the prestigious Speakers Roundtable, 20 of the top speakers in the world today. Mark holds the Certified Speaking Professional (CSP) from the National Speakers Association and is a member of the Speaker Hall of Fame (CPAE).

Mark is a past president of the National Speakers Association and winner of The Cavett. In 2007 Mark was awarded The Ambassador of Free Enterprise Award by Sales & Marketing Executives International.

Stepping Up Your Business
RAVI TANGRI, CSP

Join Ravi Tangri, your CAPS National President to get the Vision for your business and the speaking industry for such a time as this! Are you leaving business on the table?  Are there hidden opportunities for revenue generation that you haven’t tapped into?  Are you leveraging your CAPS membership to provide all the value it provides? Discover the opportunities that may be open to you in the next few years and the 3 key steps you need to rev your business up in 2011 -  To Boldly Go where both you and your client need to be.

Ravi mastered complexity and chaotic systems in his first career as a nuclear physicist. Through this lens he helps leaders find the stepping stones they need to navigate today’s complexity and move forward.  Ravi is the Chief Rocket Scientist for Chrysalis Strategies and the author of ‘Leading Authentically’ and  ‘StressCosts Stress-Cures’.  www.NavigateComplexity.Net  or 902.407.7284.

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PAUL HUSCHILT, CSP

Paul is a trained actor, opera singer, career counselor and adult educator. Every conference needs a happy ending.  Paul Huschilt writes and performs musical stories on the spot, based on what takes place at conferences. His “Conference Weaving” features witty writing and is virtually laugh-a-line. “Seven Humour Habits for Workplace Wellness” is a hilarious presentation in which participants laugh and learn the health benefits of laughter. “Everybody Stay Calm” is an interactive keynote that will have delegates rethinking their stress management strategies and participate in stress reducing interventions.

Paul Huschilt is an award winning  professional speaker & storyteller who is known for his  totally unique musical comedy conference-closing keynotes.  He also specializes in humor in the workplace, workplace wellness,  and work beyond stress. www.paulhuschilt.com
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SPECIAL BONUS: PANEL OF PROFESSIONALS
“How To Get Booked & Other Revenue Streams”

Brian Lee, CSP, Merge Gupta-Sunderji, CSP,
Michael Kerr, CSP, HoF, and
Valerie Cade, CSP